National Campaign
Ruffwear
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An insightful strategic deck presented to the Texas Creative students with a deep focus on Account Planning, Comms Channel Planning, and Content Planning - Fall 2020
Campaign Scope: Conduct a qualitative and insightful analysis of Ruffwear to deliver a comprehensive media plan which includes a situation analysis, 5 unique and connected media contact points, competitive matrix, empathy map, and consumer journey map to the creative counterparts.
