National Campaign

MassMutual

National omnichannel awareness and engagement campaign pitch

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This was a full strategic deck and pitch competition that was designed with and presented to top executive decision makers at Giant Spoon and their MassMutual team - Fall 2020

Campaign Scope: Conduct a quantitative and qualitative pre-campaign development analysis to address marketplace growth and build upon established segments with media support for national expansion of the brand with a $5 million omnichannel awareness and engagement campaign.

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