Kansas City, Kansas

League of Rebels

Communication outreach insights and strategy pitch

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This was a full strategic deck and pitch competition that was designed by Lisa Dobias and pitched to the hypothetical League of Rebels team – Fall 2019

 
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Campaign Scope: Conduct a quantitative and qualitative pre-campaign development analysis to assist in the brand's first expansion test to an out-of-state location without jeopardizing the already established LOR identity with a $120,000 budget

PART ONE

LEAGUE OF REBELS STRATEGY DECK
TABLE OF CONTENTS
AGENCY CREDENTIALS
MEET THE TEAM
EXECUTIVE SUMMARY
CAMPAIGN SCOPE
BRAND PROFILE
GEOGRAPHIC PROFILE
COMPETITIVE PROFILE
TARGET MARKET
MEDIA MENU

PART TWO

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TABLE OF CONTENTS
AGENCY CREDENTIALS
MEET THE TEAM
EXECUTIVE SUMMARY
COMMS PLATFORM
MEDIA OBJECTIVES
CONTINUOUS MEDIA AND PARTNERSHIP
FLIGHT ONE
FLIGHT TWO
FLIGHT THREE
FLIGHT FOUR
FLIGHT FOUR CONT.
MEDIA MENU ADDITIONS
BUDGET RECEP
FLOWCHART
CALL TO ACTION
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Artificial Intelligence